How Vivint Uses Snoball to Create a Solid Online Reputation Built for Sustainable Growth
Written by: Snoball Editorial Team
Last Updated: Oct 1, 2023
COMPANY SUMMARY
Number of employees: 10,000+
Industry focus: Home security
Founded: 1999
The Challenge
Improve a poor online reputation to revitalize brand perception
Prior to partnering with Snoball (previously known as Best Company for Business) in 2019, Vivint had a low rating of less than two stars on its BestCompany.com profile, which was based on organic reviews from unsatisfied customers.
Vivint did not want to risk losing sales from a poor online rating as its BestCompany.com profile continued to bring in more traffic. The company realized that a poor reputation could be increasing its customer acquisition cost by discouraging customers from moving through the marketing funnel.
The Solution
A word of mouth marketing platform used to improve review ratings and amplify brand reach with positive organic search results
Vivint's team realized it needed to take an active stance on its online reputation. Leaving it to chance was hurting the company's overall brand perception.
Snoball offers a review generation tool that allows Vivint to leverage its list of happy customers to improve its star rating. Vivint can send review requests using phone calls, emails, and/or texts. Creating a constant stream of new reviews also boosts the profile's organic ranking.
Vivint also has the chance to respond to any negative reviews to improve its customer service perception and resolve customer concerns. The company wants to make sure its brand is recognizable online as a reliable product with excellent customer service.
“We wanted to have the strongest profile to look good in the industry and to our customers. We optimized our page and are pleased with the results we are getting.”
The Results
Improved search results and star rating for Vivint's BestCompany.com profile
Within six months of using the Snoball tools, Vivint saw significant results in terms of lead generation, sales, revenue, and customer loyalty. The company's star rating increased by 2 points, from 2+ to 4+, due to a growing number of positive customer reviews.
Vivint's strategy to optimize its page for search engine optimization (SEO), both through organic and paid search, was instrumental in directing potential customers to its profile on BestCompany.com. Vivint saw a 300 percent increase in profile visits.
“[Snoball] is a recognizable source and it's only going to get better. The things they can do for SEO and online reputation has helped us compete in the marketplace.”
Vivint experienced firsthand the impact of having a strong online reputation and the value of actively managing your brand image on review and rating platforms.
Results Within the First Six Months
Results Since Signing Up
Vivint + Snoball Today
Continued growth in organic reach and new reviews
Utilizing the Snoball platform, Vivint's initial push resulted in immediate impact and improvement in its reputation online. After that first surge, Vivint was able to put Snoball on maintenance mode, where it could continue to deliver a healthy drip of new reviews and steady traffic.
Vivint's profile continues to receive new reviews and maintain online traffic, indicating that its customers are still engaged with the brand and sharing their experiences with others. This highlights the importance of maintaining a strong online presence and investing in efforts to improve your online reputation and word of mouth marketing.
By laying the foundation for a positive image in the early stages, companies like Vivint can continue to benefit from the fruits of their labors. Your online reputation can have long-term consequences, so it's always wise to be proactive.
Who is Vivint?
A home security and home automation company
Vivint is a home security company that was founded in 1999 as APX Alarm Security Solutions. The company provides home security and home automation services to customers across the United States and Canada.
Initially, Vivint focused on traditional home security services such as burglar alarms, fire alarms, and monitoring services. Over time, the company expanded its offerings to include home automation services such as smart locks, smart thermostats, and other connected devices.
In 2012, the company was acquired by private equity firm Blackstone Group and rebranded as Vivint. Since then, Vivint has continued to grow and expand its offerings and has become one of the largest home security and home automation companies in North America.
Why Snoball
It's the #1 word of mouth marketing platform.
Oh, and it also delivers amazing results.
Three solutions in one seamless system
Each stage of the cycle builds off the others, creating momentum that drives real growth. Reviews from your best customers lead to reputation assets and quality referrals that impact your bottom line. All from one dashboard.
Automation and CRM integration
Don't want to train employees or rely on your sales team to juggle one more thing? No problem. Just plug our system into your CRM, and we'll take it from there. Let our engine generate reviews, reputation assets, and a steady stream of referrals.
Complete marketing funnel built on trust
Prospects search online and see great reviews. Then, they engage with video testimonials, badges, and awards. Finally, they sign up and refer their friends. Trust is growing at every stage of the funnel. That's marketing done right.
Easy onboarding and world-class support
Sign up with your FREE business profile and voila — you've started. Next, launch your first review and referral campaigns. Your dedicated Results Coach is there at every step. From your first kick-off call to your first referral, we've got you!