How Automating Referrals Helped This Home Remodeler Stay Top of Mind with Customers

When customers love your work, they’re often happy to refer you. But turning that goodwill into consistent, trackable growth is a different story. Pauline, a Digital Marketing Specialist at a mid-sized home services company, shared a key insight in her G2 review of Snoball: automating referrals doesn’t just make life easier, it also keeps your brand front and center long after the job is done.

Pauline A.

Digital marketing specialist at newpro

 

 

"Snoball is helping us turn happy customers into active referrers.”

That simple shift—going from manual to automated—has helped Pauline’s team stay connected with past customers and generate more leads organically. Here’s why that’s a game-changer for businesses like hers.

About the Company: NEWPRO Home Solutions

NEWPRO Home Solutions is a leading home remodeling company serving homeowners across New England. With over 75 years of experience, NEWPRO specializes in energy-efficient home upgrades, including windows, doors, roofing, siding, bath and shower remodels, and walk-in tubs. Their mission is to deliver a worry-free remodeling experience with superior products and personalized service. As a trusted name in the region, NEWPRO combines innovation with craftsmanship to improve the comfort, beauty, and value of every home they work on.

The Unique Solution Snoball Provided

The Problem:

Before using Snoball, Pauline’s team was trying to manage customer referrals manually. That meant chasing down leads, tracking spreadsheets, and hoping customers remembered to pass along their name. The process was time-consuming and hard to measure.

Pauline A.

Digital marketing specialist at newpro

 

 

"Snoball makes it really simple to run referral campaigns. It’s easy to use, looks clean, and helps us stay top of mind with our customers.”

Why It Matters for NEWPRO:

For a company like NEWPRO, where customer satisfaction is high and word-of-mouth is a powerful growth driver, not having a streamlined referral system meant missing out on easy wins. Every delay or dropped follow-up is a missed opportunity for a warm lead.

Why This is a Common Industry Challenge:

In the home remodeling space—especially windows, roofing, and bathroom renovations—projects are often one-time or infrequent. Customers don’t need a new roof every year. So staying top of mind between referral opportunities is critical. Without a system in place, even the happiest customers may forget to refer you when a friend needs a new shower or updated siding.

How This Impacts a Digital Marketing Specialist:

For someone like Pauline, whose job is to generate leads and grow the pipeline, a manual referral system means more time spent on low-impact tasks and less visibility into results. It also makes it difficult to report on ROI or identify what’s working.

The Snoball Solution:

Snoball’s automated referral platform gave Pauline the tools to make referrals a consistent, low-effort part of her marketing strategy. The system is easy to use, looks professional, and helps keep NEWPRO top of mind with completed customers.

Pauline A.

Digital marketing specialist at newpro

 

 

"Snoball makes it really simple to run referral campaigns. It’s easy to use, looks clean, and helps us stay top of mind with our customers.”

Why It Works:

According to Nielsen’s 2015 Global Trust in Advertising report, 92% of consumers trust recommendations from people they know over any other form of advertising. (Nielsen summary)

Meanwhile, research widely attributed to Texas Tech University shows that while 83% of satisfied customers say they’re willing to refer a product or service, only 29% actually do—what marketers call the “referral gap.” For a clear explanation and citation, see Jeff Beals’ summary.

Snoball helps close this gap by making it easy for businesses to prompt, track, and reward referrals automatically. That’s a win for marketing teams and a major unlock for home service companies that rely on reputation and repeat business.

See the full review from Pauline on G2

Actionable Takeaways for Home Service Marketers

1. Automate your referral process. Don’t rely on memory or spreadsheets. A dedicated system saves time and increases effectiveness.
2. Stay top of mind after the project ends. Use email and SMS touchpoints to remind customers they can refer you, even months later.
3. Track and reward referrals. Transparency and incentives motivate customers to take action.
4. Make it easy to refer. The fewer steps it takes, the more likely a customer is to follow through.

Ready to Make Referrals Work for You?

If you’re in the home remodeling industry and want to turn satisfied customers into your best marketers, Snoball can help.